Speak out, spark controversy, and fight for what matters most! Before you can become an effective activist or trusted ally, you must first find your fight and pinpoint the issue or issues that matter most to you. Once you figure this out, you can start moving what’s inside you to the outside, where change happens. Jay Ruderman, an accomplished activist, has been doing just that for more than three decades—working to change popular opinion and influence public policy on the issues that move him. In this inspiring call to action, Ruderman offers hard-earned wisdom, sure-fire strategies, and actionable lessons for how to create controversy, speak up, and grab attention for the causes closest to your heart. With authenticity and purpose, Ruderman details his many successes (and more than a few setbacks) to illustrate these lessons in action. Complementing his stories are profiles of notable activists and advocates from the past and present. Urgent and unapologetic, this practical and empowering guide teaches the next generation of activists and advocates how to step up, shout out, and start doing the hard work of bringing about lasting change.