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New Media Landscape and Dimensions: An Indian Perspective

BOOK · 2023 · 316 pages · By Sayak Pal, Noveena Chakravorty, Dr. Sharmila Kayal, Aijaz Ahmad Mir, Dr. A. Nageswara Rao, Arunav Baruah, Bharti Kumari Jha, Debarshi Bhattacharyya, Dr. Afaq Ahmad, Ms. Linumol B., Kamalicka Das, Keshav Vivek, Priyanka Singh, Prof. Ritesh Ranjan, Roopam Paul, Namrata Devi, Rajesh Chutia, Dr.phil Subrata Chattopadhyay Banerjee, Shadman Alam, Parmita Dhar, Doyel Dutta, Jyoti Dutta, Ugyal Tshering Lama Yolmo, Swarnavo Das, Dr. Manju Sharma, Dr. Amrendra Kumar Sharma

Business & Economics
Synopsis

The relevance of different particles of new media has become prevalent across the World, and India is a nation with enormous opportunities and rapid growth, especially in the media sector, which is responding to its magnanimity with advanced technology, innovative content, and rapid production rate. Traditional media outlets are facing extensive competition with the news media platforms in this race of existence and often evolve into something more acceptable, innovative, and compelling version of their old self. The book “New Media Landscape and Dimensions: an Indian Perspective” provides an extensive review of various new media perspectives and concepts that shape the public and individual opinion like OTT, Social media, artificial intelligence, digital literacy, political campaigning on digital platforms, online privacy, post-globalization, memes, IoT, gender sensitization, digital disruption, public perception, animation, and many more. The combined efforts of twenty authors and their expertise make this book a complete guide for people which to get an understanding of the dimensions of new media.

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