Latinization of America provides a contemporary overview of the Hispanic population’s cultural impact in the United States. The author explores the growth of this community in show business at large as well as in the Spanish-speaking entertainment industry. Focusing on music, television, film, theater, and sports—while also considering economic and political factors—the author tracks developments over the first decade of the 21st century. Encompassing the various groups of immigrants who create new vistas of opportunity for both Spanish-speaking and mainstream entrepreneurs, this volume highlights the crossover and integration of Hispanics into competitive mainstream show business—and the rush by Anglo companies to grab their piece of the Latin pie.