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Multimodal Metaphor

BOOK · 2009 · 487 pages · By Charles Forceville, Eduardo Urios-Aparisi

Language Arts & Disciplines
Synopsis

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad

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