REAL STRATEGIES AND PROVEN METHODS TO BUILD STARTUP BUSINESSES A POWERFUL GUIDE for aspiring entrepreneurs, the book handholds the reader through various steps and tactics of building an organization from an idea. It tells the reader that a company is created out of one dominant ingredient – the human will. The book discusses critical topics of idea generation, fundraising, venture capital, gotomarket strategies and leadership. It also explores the human aspects of being an entrepreneur – the struggle, the ambition and the perseverance. It has a gritty and streetsmart flavour that offers most realistic and downtoearth strategies. If you do not hail from a business family, you are not a Harvard dropout and you don’t even have a worldchanging innovation... and yet you dream of building your own company one day, Build from Scratch will be your soul mate.